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7 October 2015 17:30See you at Berghs!

Let's get empowered!

Now, there is something we think is needed in the advertising, tech and creative industry. More female role models. And - yes, we know they exists - but let us put it this way:

- We think that they need to be shown -

So, we're bringing the SheSays Network to Sthlm. The aim is simple, to create a space where female role models can tell their stories, lend some pearls of advice and were female thought leadership can get a natural voice. We have a pretty neat line up for the event in October that you don't want to miss!

Grab a friend, register and get ready to be inspired! We are looking forward to see you! (This event is open for everyone regardless, age, gender, background)

What's on for the night

17:30 - Mingle and snacks

18:00 - Welcome, SheSays presentation, Guldvågen Award presentation

18:30 - Presentation of tonights topic, Speakers, Q&A

20:00 - Mingle continues @ Urban Deli Sveavägen 44

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Power speakers

Jenny Theolin
Creative director, producer and educator, Studio Theolin & Hyper Island

Jenny heads up Studio Theolin (former Soapbox & Sons), an agency specialising in brand and experience, with curation thrown in to the mix. She also teaches, lectures and collaborates with international schools and universities. Currently running the part-time MA Digital Media Management program at Hyper Island, she regularly travels between Stockholm and London.

In parallel, Jenny is also a board member of The Swedish Association of Designers, and is responsible for its current rebrand. And just recently she launched the global Notworking™ event Glug in Stockholm, represented the country tweeting as @Sweden, as well as co-curated one of the largest typeface-inspired graphic design exhibitions in the world, Comic Sans for Cancer.

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Sofia Svanteson
Founder, Ocean Observations

Sofia is the founder of strategic design agency Ocean Observations and is committed to changing the world for the better with help of digitalization. She puts emphasis on problem definition and helps organizations to develop new services and business based on insights about citizens' needs and behaviors.

Together with her colleagues and clients she is currently engaged in matters such as educating factory workers in Bangladesh, changing the future of healthcare, and supporting the integration of foreign-born in the Swedish labor market, all with help from innovative digital services. In 2014, she was appointed by the then European Commissioner Neelie Kroes as a role model for young women to choose an education in technology. During 2013-2015 she belonged to the expert group advising the Swedish government’s Committee for digitisation. She has spoken at the magazine Wired’s event on eHealth and she has organized innovation training for companies in Japan.

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Lisa Rytter
Head of Marketing & Communications, Wrapp

Lisa Rytter pitched her first story to a journalist when she was 14. Since then she's been working with communications on three different continents, at pr-, digital- and advertising agencies. Entrusted with creating communications strategies for well known brands as well as start-ups.

She's now heading up marketing and communications at the tech-firm Wrapp.

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Gender equality award

The communication industry in Sweden is crazy about awards, but blind when it comes to gender equality. Therefore the award Guldvågen is now instituted - a price that shows talents and clients which agency that’s not only good at communication, but also a good workplace where employees receive the right salary, space and encouragement to grow - regardless of gender. Today, the agencies are pretty bad at that.

The award and a great gala will take place in the end of 2015.

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Sofia Kacim

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Christina Knight
Creative Director, Ingo

Christina Knight works as a Creative Director in Stockholm and has spent the last 29 years in the advertising industry;

at one time one of the first women creatives. She is frustrated at the slow rate of change and so she wrote the book ”Mad Women – A Herstory of Advertising” to empower and inspire young women to

join – and stay! - in the advertising industry. She frequently teaches and lectures all over the world, encouraging the industry and its clients to strive for more diversity both at agencies and in the creative work it produces.

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Say hello to the team!

Frida Wadsby

Team lead

Helene Schalck


Nora Bremer

Social Media

Ida Pettersson


Emma Lindgren

Mentor programme (YR MOMMA) & Facilitator

Agnes Rembe


Emma Ohlsson